Last Monday, straight after WWDC, our social media notifications came with a lot of “RIP Gentler Streak,” “Apple just killed this app,” etc., and now, when the dust has settled, we want to clear the air on that.
Knee-jerk, attention-seeking reactions on social media come with every Apple conference. Last year, people were quick to bury the iconic Day One (still going strong today); this year, it’s giants like Whoop, 1Password, AllTrails, and some indie bands, us among them. It’s sensationalistic behaviour that has little to do with the actual outcome.
Apple adding more depth to their fitness app was inevitable and is overall a positive development that we believe will also benefit us. Their voice is way louder than ours, and it will help raise awareness about a sustainably active lifestyle. That being said, the features coming to their apps are basic, providing surface-level information. Additionally, the ring problem still exists. Those who like Apple’s new addition but find it too basic will start looking for more integrated solutions with added value.
And that’s where we come in, the developers: to fulfil various needs.
With Gentler Streak, it’s all about tailoring support to what your body needs at THAT moment. It’s about a holistic approach, seeing the bigger picture, personalized guidance, depth in the data, and character. It’s also about innovation, always listening to your feedback, being agile, and making the app as wholesome and useful as we possibly can. We are building Gentler Streak as an accessible, one-stop health and fitness shop that anyone can benefit from, and we look forward to delivering you more meaningful upgrades later this year, and in the years to come.
A big thank you to everyone supporting our work, and giving meaning to what we do. We are here to stay. :)